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There are abounding things that can accord to business growth, but, added generally than not, what accoutrement businesses use can accomplish a cogent aberration to the basal line. Whether they’re attractive for increased productivity, bigger chump service, easier billing, added able attractive content, or award a apparatus that silently speeds up activity completion, every business needs a solid framework for growth.

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I accept aggregate a annual of 101 accoutrement I accept can accomplish a big aberration in the all-inclusive majority of businesses. Chances are you are application some of them already; maybe you will acquisition some added to add today or alike a apparatus that seamlessly connects all the accoutrement you accept been using. The annual is based on my claimed acquaintance as able-bodied as acceptance amid businesses.

Disclosure: I am not paid to acknowledgment any of these companies in this article. Some of them are clients, some are not. I alone acclaim what I anticipate is absolutely helpful.

Here are my top apparatus picks sorted by category.

1. Openr: Turns aggregate you allotment into a alarm to action. Allotment on amusing media and automatically add targeted promotional calls to action onto any folio you share.

2. Freepik: Free graphics, vectors, and icons. (Attribution appropriate and provided accessible to be affected and pasted.)

3. Hootsuite: Social media management. Abundant for businesses with 12-50 profiles and pages to maintain.

4. Buffer: Social media management. Bound to the bigger platforms and abundant for up to 11 profiles and pages. Beautiful design, absolute app.

5. Canva: Use templates for absolute amusing media headers, flyers, Facebook column images, featured images with custom dimensions, and more.

6. Alltop and HolyKaw: Use Alltop to acquisition out what’s best accepted on specific websites. If you charge to abbey agreeable for Twitter profiles and the like, this is your website.

7. Hashtags.org: Find out bound what the best accepted hashtags are so you can jump on the trend and get added afterimage for your posts.

8. Hyperlapse: App from Instagram. Use this to actualize time-lapse videos.

9. Layout: App from Instagram. Use this to actualize collage images.

10. Boomerang: App from Instagram. Use this to create looping abbreviate videos.

11. easel.ly: Intuitive and quick way to actualize able looking infographics.

12. Fontawesome Icons: Steal any of these icons to enhance your blog images. They are chargeless and appear with cellophane backgrounds (as vectors).

13. PicMonkey: Free online photo editing. Filters, collages, overlays, and more.

14. Pixlr: Free online photo editing. Use the chargeless Pixlr Express web app to resize images, for instance.

15. Sprout Social: Social media administration software. This is a Guy Kawasaki favorite.

16. PremiumBeat: Royalty-free complete furnishings and music. Extremely advantageous for videos.

17. Socedo: Automatically accomplish annual of abeyant barter based on keywords, hashtags, or added chase criteria. Ideal for award leads on Twitter.

18. Tweetwall: Project tweets in real-time at contest or on a bank in your arrangement to appearance tweets that include your signature hashtag.

19. Bitly: Shorten URLs so they fit the appearance absolute of Twitter and added amusing networks. Additionally advance cross-channel business strategies, amid added things.

20. Google Web Designer: Create banners for any device.

21. Instagram Ads: You don’t charge an Instagram annual to appearance ads on Instagram. Use Facebook to actualize an ad that shows up on Instagram and leads anon to your website.

22. Facebook Advance Ads: Lead ads were alarming back they were in clandestine beta, but they weren’t practical. Now that Facebook has unleashed advance ads for all advertisers, this affection is one of the best accoutrement out there for baby businesses to accomplish leads and calibration it up quickly.

23. Facebook Power Editor: If you aren’t application the Power Editor already, it’s time! 600 targeting options for the acceptable old added column are apprehension you amid added accurate options like aggregate editing.

24. Google AdWords: Use aggregate Adwords has to activity and get your campaigns on steroids with area bid adjustments, activating keyword insertion, ad extension, adapted clicks, abstracted accessory targeting, video ads, arcade ads, behavior-based remarketing, and a ton of added things you ability not accept approved yet.

25. Bing Ads: Bing admiral the web chase on Twitter, Apple’s Siri, the Kindle Fire, the Amazon Fire phone, Xbox, and abounding added things. So get your Bing ads up and active to no best absence out on Bing traffic!

26. Cross-Channel Remarketing: Show ads on Twitter and Facebook to bodies who came to you via Google AdWords. Connect the platforms to catechumen barter wherever they are.

27. Facebook Audience Insights: Use it in reverse. Upload bodies who already purchased from you and get insights on demographics, what pages they like, location, domiciliary composition, and more.

28. SEMrush: Find out what keywords your competitors are application for their paid chase campaigns, amid added things.

29. VWO: A/B testing. Breach analysis ad headlines, website designs, website copy, and more.

30. ToutApp: Email tracking that integrates with Salesforce and analyzes affairs personas. In added words, this belvedere automatically finds a arrangement of what diction works best with what blazon of clientele.

31. Phone.com: Cloud based VoIP Business Buzz Service. There are too abounding accurate appearance to name aloof one, but one of the bigger advantages is that they can handle whatever aggregate of calls you are getting.

32. Salesforce: CRM solution. Systemize business processes such as advance administration and conversion; administer projects; accord it with your mailbox and calendars; and get some automated abstracts about your business to present to banks, investors, or artlessly for your own knowledge.

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33. Insightly: Stripped down CRM band-aid for baby businesses. Integrates with Google Apps.

34. Skitch: This is the quickest apparatus I apperceive to admit arrows and argument in images. Additionally actual advantageous to use to pixelate advice you don’t appetite to share—such as acute abstracts back administration “how to” tutorials with screenshots. It integrates with Evernote and it’s for Mac alone as far as I know.

35. Evernote: Use this to administer your addendum in an organized fashion. Use the web clipper to save websites for after or artlessly break organized by synchronizing beyond devices.

36. Zapier: Connects hundreds of apps you use, automates tasks, and maximizes productivity. Apps include, Evernote, Salesforce, Trello, Google Calendar, Twitter, Slack, MailChimp, Dropbox, Google Drive, Typeform, amid others.

37. Google Apps for Work: It’s air-conditioned to accept your accumulated email run via Google’s server. Besides that, you get all the Gmail appearance and Google App goodness. It’s applied and makes administration and storing things easy.

38. Intranet with Google Apps: One of the best disregarded appearance of Google Apps for Assignment is the achievability to actualize an intranet. Automatically amend it with your Google folio augment and use it as the abode to go to for centralized trainings, aggregation updates, and added advice that shouldn’t be public.

39. Google Drive: Create binder copse to abundance advice and accumulate things organized. Employee resumes, bios, contour photos, projects—you name it, Google Drive is a accessible billow accumulator and book advancement solution.

40. Screencast: Record your awning and accelerate the video links.

41. Camtasia: Screen recorder and video editor for Windows.

42. Google Hangouts: If the affection of video conferencing with Skype doesn’t alive up to expectations, try a approved Google hangout. Back you accelerate Google agenda appointments, Google automatically sends a video articulation with it, so it’s accessible for anybody to join.

43. Google Calendar: Use claimed and aggregate calendars to accumulate clue of accessories on all devices. It integrates with about aggregate and endless fast.

44. Notes: Use the absence agenda affairs on your laptop or smartphone to accumulate all your thoughts somewhere. If you are a Harry Potter fan, anticipate of this as your pensive. There are endless useful versions for Mac, Windows, iOS, Android, and more.

45. Skype: Get a buzz cardinal from Skype and advanced it to your cellphone. This way you never absence a alarm from a applicant alike back you are traveling.

46. Tripit: Trip artist app with real-time flight alerts.

47. Basecamp: Project administration for annual businesses.

48. Desk.com: Help board band-aid for baby businesses that integrates able-bodied with Salesforce.

49. Sidekick: See who opens your emails and when.

50. AngelList: Post jobs to recruit addition from a startup-loving association with Silicon Valley vibes, accession money, or invest.

51. Asana: Tracks time spent per project.

52. Harvest: Tracks time and issues invoices accordingly.

53. SwiftKey: Multilingual keyboard with acute anticipation for mobile phones.

54. Time Doctor: Manage the abundance of your team. Advance people’s assignment time.

55. dashlane: Get a anchor on your countersign blend with this countersign manager.

56. InvoiceBerry: Track business expenses, accelerate quotes and invoices.

57. Upwork: Platform for freelancers, aforetime oDesk. Get your projects done by recruiting the appropriate team.

58. Trello: Visually adapt emails, spreadsheets, adhesive notes, and added things by project.

59. ReferralSnip: Create your own barometer affairs to accumulate clue of articulate better.

60. Google PageSpeed Insights: See how fast your website is on desktop and mobile. Automatically generates annual of things to improve.

61. Google Web Designer: Create cartoon that attending acceptable on any device.

62. Google Mobile-Friendly Test: Get a adaptable affable characterization beneath amoebic chase after-effects if you canyon the analysis and an overview of what can be bigger to accomplish your website alike added adaptable friendly. The analysis consists of arrangement your URL. It’s free!

63. Uberflip: Show altered agreeable on your website depending on who is attractive at it.

64. Mashshare: Social administration plugin that looks like Mashable’s administration buttons

65. Publicize for WordPress: Automatically shares blog posts on Google profiles and added amusing media accounts.

66. GoToMeeting: Set up affairs and set automatic reminders for everyone. Able attending and top affection audio.

67. Zopim: Live babble for websites.

68. Yoast SEO: Free, accessible WordPress plugin to analysis your blog posts for the appropriate keyword body and examination posts in amoebic chase results. There is a lot added to it, but I acquisition this is the best advantageous function.

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69. Instapage: Quick landing folio conception with templates.

70. Unbounce: Quick landing folio conception with breach analysis integration.

71. CrazyEgg: See absolutely area your barter bang on your website. This goes into detail, for instance it shows area on a photo or button bodies click. Helps to acquisition out why they leave your armpit and area to position the best important alarm to action.

72. W3 Total Cache: WordPress plugin that increases server performance. In added words, this makes your website amount faster.

73. timetrade: Online arrangement scheduling with babysitter and analytics.

74. Autosend: Automatically sends alone emails and argument letters to (potential) barter based on what they do on your website.

75. Picreel: It’s assured that some bodies will leave your website after converting. Appearance them customized avenue offers based on what they did on your website.

76. AgoraPulse: Social media management. Advantageous for Facebook contests and promotions, as able-bodied as reporting.

77. Mobile Roadie: Create a adaptable app for your business.

78. MailChimp: Intuitive and cost-effective email marketing.

79. Intercom: Email business with event-triggered emails, amid added advice features.

80. Infusionsoft: CRM for baby businesses. E-mail marketing, sales platform, chump accord management, business automation, advance capture, and more.

81. Tinyletter: If you accelerate any newsletter to addition in Silicon Valley you bigger accept the tiny letter logo on it. It’s the way to go.

82. Etsy: Get artistic with your book collateral. Or bigger yet, accept added bodies do it for you. For example, get business card-sized envelopes and put a agenda with your adventure inside. This is a different agenda that bodies will bethink and keep!

83. QRstuff: Get a chargeless QR cipher and accelerate bodies to agitative landing pages (think contests, bound copy products, abaft the scenes insights, industry reports, etc.)

84. Postcardly: Upload a photo and accept it beatific as a postcard. Upload addresses in bulk. Abundant for the Holidays!

85. Google Photos: Use the automatically generated gifs to accept added agreeable array for your amusing media profiles/pages.

86. YouTube Alive Stream: Start a alive beck in your arrangement or during an event.

87. Google Alliance on Air: Have a alliance that is streamed about in real-time so added bodies can join. Not to be abashed with approved Google hangouts that are not public! Google Hangouts on Air can additionally be broadcasted on your Google page.

88. GoToWebinar: Great for webinars. Intuitive and acceptable quality.

89. Paper.li: Website/blog based on feeds and auto-generated like a newsletter. Bodies you affection will automatically get Twitter mentions which helps to get added traffic.

90. Powtoon: Create activated videos and business presentations.

91. Google Alerts: Get a notification back addition talks about your brand.

92. mention: Find out who is talking about you or your competitors on the web and appearance letters on your online performance.

93. Oktopost: Social media administration for B2B marketing.

94. Udemy: Sell courses and/or apprentice from others.

95. Flipboard: Mobile app with customized newsfeed. Break abreast on the go!

96. My Alltop: Sign up chargeless and accept what websites you see the best accepted posts of. These are about the best advisory and you are abreast on what’s trending in your industry.

97. Medium: Minimalistic blogging with all-embracing articles. Write and/or apprehend accessories with specific topics.

98. Reddit: Find your affair of absorption and get added advice than you could apprehend in a lifetime.

99. BuzzSumo: Find what’s best aggregate and trending.

100. Teachable: Sell your online courses.

101. Google Trends: Find out what the apple is talking about on Google and area those searches are.

This is a annual of my admired tools, but there are abounding added advantageous ones out there. If you accept acclimated or are application some of the accoutrement mentioned in the list, feel chargeless to allotment your acquaintance in the comments to advice others adjudge what’s best for them. If you accept added accoutrement to recommend, amuse allotment them in the comments as well.

Image Credits

Featured Image: Image by Christina BaldassarreIn-post Photo: Image by Christina BaldassarreAll screenshots by Christina Baldassarre. Taken December 2015.

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